Position ID: 513400
Position Type: Full-Time Professional Contractual
External Position: Yes
Date Posted: 8/28/2014

The Marketing Manager works closely with the Executive Director to advance department goals in audience development, branding and PR/communications for both MDC Live Arts and the Koubek Center.

• Creates marketing plans for internal events incorporating a customized mix of print, radio, television, online and outdoor advertising
• Oversees and generates content for online presence including management of websites and social media outlets
• Negotiates trade and media sponsorships and places paid advertising buys
• Manages the creation of promotional materials including brochures, videos, ads, e-mails, flyers, banners and swag
• Writes press releases and pursues media coverage to promote MDC Live Arts, the Koubek Center and its events
• Maintains visible presence at all MDC campuses and in the community, through distribution of but not limited to flyers and posters
• Creates marketing and promotional partnerships with aligned organizations
• Ensures timely delivery of but not limited to ads, flyers, and e-mails
• Maintains press clippings as well as photo and video files for each event
• Creates final marketing settlements for internal events, itemizing expenses and including tear sheets for each event.
• Performs other duties as assigned

Skills / Requirements

• Masters degree and three (3) years of experience in marketing and communications work; or Bachelors degree and seven (7) years of related experience
• All educational degrees must be from a regionally accredited institution
• Knowledge and understanding of College organization, goals and objectives, and policies and procedures
• Knowledge of best practices in marketing & communications, with an emphasis on online and grassroots marketing
• Familiarity with the performing arts presenting field and an understanding of Miami's diverse audiences and media outlets
• Possess strong writing skills, including ability to write marketing copy, press releases and blog entries
• Possess excellent communication and public speaking skills
• Ability to use Microsoft Office Suite, Adobe Creative Suite, social media and mass e-mail programs
• Knowledge of designers, printing vendors, etc. for the production of collateral
• Ability to meet deadlines and work independently
• Ability to perform multiple tasks and manage multiple priorities
• Ability to work a flexible schedule that may include evening and weekend assignments
• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff