Thursday, September 25, 2025 at 10 AM
Join the Miami Emerging Arts Leaders for an engaging conversation with John Copeland, Director of Arts & Cultural Tourism with the Greater Miami Convention and Visitors Bureau on leveraging Miami’s tourism industry to grow audiences and increase marketing impact. Discover how partnerships with the tourism sector can expand cultural reach, attract new visitors, and strengthen community impact. This session will highlight practical strategies and case studies to help arts organizations maximize visibility, build sustainable audiences, and tap into one of the region’s most powerful economic engines.
As we celebrate the 20th Anniversary of the Miami Emerging Arts Leaders, we are pleased to offer opportunities for new and emerging arts professionals to connect with peers and learn more about the vibrant cultural community in Miami-Dade County.
Arts + Tourism: Leveraging the Tourism Industry to Grow Audiences and Increase Marketing Impact
Thursday, September 25, 2025 at 10 AM
Black Archives Historic Lyric Theater, 819 NW Second Avenue | Miami, FL 33136
All are welcome and the session will be followed by a Q&A. RSVP required at miamidadearts.org by Wednesday, September 24th.
Click here to register.
About John Copeland, Director of Arts & Cultural Tourism, Greater Miami Convention and Visitors Bureau
John Copeland joined the Greater Miami Convention and Visitors Bureau in 2018 and leads these efforts through strategic development and implementation of cultural tourism programs that expand global awareness of Miami-Dade County’s art and culture assets. Helping to drive incremental attendance at local arts and culture institutions, events and attractions, John leverages his extensive marketing, partnership development and education background to further the goals of the GMCVB.
Hosted by the Miami Emerging Arts Leaders, a program of the Miami-Dade County Department of Cultural Affairs, with support from the Arts and Business Council of Miami and the Greater Miami Convention and Visitors Bureau.
Celebrating its 20th Anniversary, the Miami Emerging Arts Leaders is an initiative of the Miami-Dade County Department of Cultural Affairs to identify and cultivate the next generation of diverse arts leaders in our community. Since 2004, the Miami Emerging Arts Leaders have provided networking and resource sharing opportunities to encourage diverse, emerging arts administrators to explore professional development issues and opportunities. All arts professionals are welcome. Find out about upcoming events by subscribing to the email newsletter: www.miamidadearts.org.
For more information, culture@miamidade.gov. Thank you.
Para más información, culture@miamidade.gov. Gracias.
Pou plis enfomasyon, culture@miamidade.gov. Mèsi.
It is the policy of Miami-Dade County to comply with all of the requirements of the Americans with Disabilities Act. To request materials in accessible format, sign language interpreters, CART, and/or any accommodation to participate in Miami-Dade County Department of Cultural Affairs sponsored programs or meetings, please contact Dana Pezoldt 305-375-4634 / culture@miamidade.gov, five days in advance to initiate your request. TTY users may also call 711 (Florida Relay Service).