Branding is a powerful tool to position your organization, set yourself apart from the competition and reach your target market. The key to successful branding is developing a brand identity that telegraphs the uniqueness of your organization. Join us to explore how your group can develop a cohesive and consistent promotions package. Branding ties all of your marketing and communication into the solid message you need and intend in a manner that is relevant and motivating to new audiences. Sharing case studies from arts groups will focus your group on new strategies to strengthen your brand presence.