Department: Marketing
Reports To: Director of External Affairs
FLSA Status: Full-Time, Exempt
Compensation: $65,000

Hybrid Position

About ICA Miami
ICA Miami is dedicated to promoting continuous experimentation in contemporary art,
advancing new scholarship, and fostering the exchange of art and ideas throughout the
Miami region and internationally. Through an energetic calendar of exhibitions and
programs, and its collection, ICA Miami provides an important international platform for
the work of local, emerging, and under-recognized artists, and advances the public
appreciation and understanding of the most innovative art of our time. The Museum is
deeply committed to providing open, public access to artistic excellence by offering year-round free admission.
 

Position Summary:
The Institute of Contemporary Art, Miami is seeking a full-time skilled Marketing
Manager. The ideal candidate has a strong track record of increasing audience engagement
and delivering high ROI results. The role will require creativity, a keen affinity for art, and
strong attention to detail.

The Marketing Department at ICA Miami crafts the content that galvanizes our multiple
audiences. The department serves to inform audiences about our programs and encourages
them to take part. The Marketing Manager will be responsible for executing marketing for
exhibitions, public programs, events, membership, education programs, and retail, with the
support of the Director of External Affairs.

Responsibilities include but are not limited to the following focus areas:

Campaigns
● Plan and implement evidence-based marketing strategies to deliver target revenue
for the museum’s entire portfolio of income-generating activities – including
exhibitions, learning, public programs, events, and membership.
● Manage, optimize and report on social media and advertising campaigns in-house
● Develop email and customer relationship management (CRM) strategies to drive
audiences and deliver Key Performance Indicators.
● Negotiate and deliver media partnerships and third-party promotions to reach
audiences and impact Key Performance Indicators
● Manage the production of marketing collateral across all museum events,
following the museum’s brand guidelines.
● Monitor campaigns daily, produce evaluation reports and usable insights for
campaigns in a timely manner.
● Manage campaign budgets and, make sure all costs are kept within targets.
Including processing all related administration.
ICA Miami web presence
● Develop the main website using audience insights to reflect user needs, and drive

Audiences and engagement
● Support senior management in reviewing and implementing the audience
development and marketing strategy for the museum to achieve Key
Performance Indicators and reach target audiences.
● Develop and manage signage and wayfinding onsite to enhance the visitor
experience.
● Commission a range of digital content that appeals to the museum’s
audiences, reflects the museum’s vision and supports its income targets with
the support of the Digital Media and Web Coordinator and Graphic
Designer
● Work to ensure that design quality, sustainability, accessibility, and social
inclusion are embedded in all marketing and digital projects.
● Work with the Development Team and their work with sponsors and
partners to help them achieve targets and effectively manage stakeholders.
● Maintain relationships with partners such as other arts organizations,
concierges, group travel organizers, ticketing agencies, tourist bodies, and
guidebooks to promote the museum

ICA Miami web presence
● Develop the main website using audience insights to reflect user needs, and
drive audiences maximizing engagement and income opportunities.
● Manage the museum’s website to ensure quality, purpose, and relevance
with target audiences.
● Work with the museum’s curators to establish and deliver an innovative
content plan for use of all channels including social media and websites
with the Digital Producer.

Data insight
● Maximize data capture to analyze audiences and marketing data that
produce reports to inform income generation.
● Adhere to best practices for data management and champion this across the
museum.
● Implement digital marketing strategies across the entire visitor journey
using digital tools and insights such as SEO, PPC, Google Adwords, and
social media.
● Initiate and analyze appropriate customer and market research to understand
the needs and views of the museum’s audiences, and to understand barriers
to entry and identify routes to overcome them.

Management
● Lead, motivate and develop direct reports to deliver high-quality
communications strategies. Lead by example to demonstrate and embed the
museum’s values within the team and the wider museum.
● Continual development of your team, recognizing success and addressing
areas for development, supported by the annual appraisal process.
● Working with and supporting volunteers and ensuring their full integration
into the Communications team.
● Other duties as assigned.

Education, Qualifications, Competences, Skills Required
● 5+ years’ experience in communications or marketing (may include media
buying, copywriting, proofreading, email marketing, and project management).
● Bachelor’s degree or equivalent experience.
● Experience working with writers and graphic designers.
● Experience with MailChimp, web maintenance, social media channels, and
Adobe Acrobat and Adobe Creative Suite.
● Attentive to details, well-organized, and flexible in meeting shifting demands
and priorities.
● Professional poise, strong interpersonal skills, a collaborative work style, and
the ability to oversee a large variety of time-sensitive projects efficiently and
accurately in a fast-paced work environment.
● Strong writing skills, including proofreading, grammar, and spelling.
● Experience with Salesforce is preferred.
● Ability to regularly work night and weekend hours.
● A strong interest in contemporary art is essential.

How to Apply
Please forward a cover letter and resume to jobs@icamiami.org

Equal Employment Opportunities
ICA Miami provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, color, religion, sex, national origin,
age, disability, or genetics. In addition to federal law requirements, ICA Miami
complies with applicable state and local laws governing nondiscrimination in
employment in every location in which the company has facilities